Food truck customers to industry innovators
We started as avid food truck patrons and quickly became advocates for change in an industry we love. Now, we're a team of professionals from FAANG and Fortune 500 companies, united by our passion for mobile cuisine and our desire to make a difference. Forwheel is our nights-and-weekends labor of love, bootstrapped and built with the goal of driving the food truck industry forward.
Founded company
Driven by our passion for food trucks and a vision for positive industry change, we launched Forwheel. Building out a team and reasearching product market fit. Our mission, to elevate the world's mobile food experience for vendors and eaters alike.
Released beta
After months of development and collaboration with food truck operators, we released our beta version. This focused on social media integration for sharing real-time truck locations, providing a simple yet effective tool for our early adopters.
Public launch
Hit the streets with expanded features! Introduced enhanced social media integration, custom branding options, and the ability to set custom or future locations. These additions were direct responses to valuable user feedback from our beta phase.
2.0 Launch
Get ready! This major update will introduce our AI-powered advisor and exclusive partnerships. We're gearing up to transform how food trucks operate and connect with their communities, making running a food truck business easier than ever.
Our impact
“It's super easy to use, so it doesn't take a lot of time. I chose it, bc of the quick and easy graphics to draw more attention to social media posts. I love that you can update the truck's location with a simple touch (and it stores the previous ones for simplicity the next time). No problem to reach developers if you have a question. I've had no issues connecting to my social medias. Would recommend!.”
“...I can say I use it everyday without skipping a beat, since it makes it easy to post the location and other important information such as hours of operations. Honestly it saves me time when it comes to notifying my followers on where I'm located for the day...Lastly the guys who created this app are awesome, they are really receptive to feedback and implement new ideas into the app.”
Our values
We're driven by more than great food—we're fueled by a passion for empowering mobile cuisine. Our core values shape everything from our technology to our community. These principles guide us as we create a fairer, more innovative, and more connected food truck industry.
- Serve up empowerment.
- We believe in giving food truck owners the tools, resources, and support they need to thrive. By removing barriers and providing innovative solutions, we empower entrepreneurs to turn their culinary dreams into successful businesses.
- Build community.
- Food brings people together, and we're dedicated to fostering a vibrant, supportive network of food truck owners, customers, and partners. We create connections that strengthen the entire mobile food ecosystem, from street corners to social media.
- Roll with integrity.
- In an industry often plagued by unfair practices, we stand firm in our commitment to honesty, transparency, and ethical operations. We're not just along for the ride—we're steering the food truck community toward a fairer future.
- Innovate on the go.
- The food truck world never stands still, and neither do we. We're constantly developing new technologies and strategies to keep pace with the dynamic nature of mobile cuisine. Our innovations are designed to solve real-world problems for food trucks, helping them stay ahead in a competitive market.
- Advocate tirelessly.
- We're more than just a service provider—we're a voice for the food truck community. We actively challenge unfair practices, push for favorable policies, and work relentlessly to create an environment where every food truck has the opportunity to succeed.
We're always looking for passionate foodies to join our mission
We're looking for talented individuals who are hungry to make an impact in the food tech space. If you're passionate about empowering small businesses, love discovering new flavors, and want to be part of shaping the future of street food, we want to hear from you!
Job openings
- Role
- Head of Growth
- Description
- This isn't your typical growth role. We're challenging you to crack the code on viral expansion in an industry that's been largely untouched by tech disruption. If you're excited by the idea of growth hacking a physical-meets-digital experience, and want to be at the forefront of transforming how people discover and enjoy street food, we want you on our team.
- Type
- Part-time
- Equity
- 2.5 - 4.5%
- Location
- Remote, USA
- Role
- Content & Community Lead
- Description
- Become the bridge between two worlds: the hungry food explorer and the innovative food truck operator. Your challenge? Create content strategies that resonate with both audiences, often on different platforms and with distinct goals. You'll be building communities, sparking conversations, and driving engagement that turns casual users into Forwheel evangelists. If this intrigues you, let's talk.
- Type
- Part-time
- Equity
- 0.5 - 1.0%
- Location
- Remote, USA
Be the Catalyst
Back the Future of Food Trucks
Imagine connecting billions to a world of culinary innovators they never knew existed.
We're looking for an investor who sees the untapped potential in modernizing the food truck ecosystem. You understand that by solving operational challenges for these mobile entrepreneurs, we're not just helping individual businesses – we're elevating an entire industry.
An investment now would turbocharge our growth, allowing us to quickly scale our platform across major urban markets and accelerate our product roadmap. We plan to use the funds to go full-time, create viral marketing opportunities, and fast-track key partnerships.
- You recognize the untapped potential in modernizing the food truck ecosystem
- You are passionate about supporting local economies and empowering small businesses with cutting-edge tools
- You share our commitment to standing up against unfair industry practices and supporting small business growth
- You understand the power of building strong B2B solutions before expanding to consumer markets
- You are excited about the potential to foster a new generation of successful food entrepreneurs
- Market Size
- $4.0B+
- Growth (CAGR)
- 10.9%
- US Food Trucks
- 100k+
- Independently Owned
- 91%